How to get Traffic to a New Website
The main problem with free traffic sources is time and that is true of organic search engine traffic. Long gone are the days when you could upload a new website and get it indexed on Google the very same day and be generating a decent level of traffic in a few days. Sadly those simplistic times are no longer with us and they won’t ever be coming back. You need to understand the system, how it works and how to get traffic to a new website.
The reality check.
Your website is new and looks great. You have been working tirelessly in making it look beautiful and can’t wait for the doors to open and the customers to come flocking inside. In your mind, you may be expecting a continuous flow of eager visitors as soon as you hit publish. But in reality, you have just opened up a shop on the main street in a ghost town.
You have done plenty of in-depth niche research so you are confident the website topic is correct. What you are offering is in demand so where are the hungry buyers? The truth of the matter is…nobody knows it exists, only you! Your online business dream is currently just that. A virtual money making, cash generating website that only has one potential customer…you! The concept of how to get traffic to a new website is fairly straightforward but it is a reality check for everyone.
New rules for new websites.
The rules have changed and you have to understand the reasons why. To put it bluntly, Google does not trust you. Your website could be here today and gone tomorrow. It has not worked out what your target audience is and what you have to offer them? Google needs to figure out what your offering is relevant. In other words, is it of the quality to index it and is it enough to give it some level of ranking? The answer to all those questions is no.
The blackhat war.
Not every website owners play with a straight bat! There have been (and still are) owners that don’t want to play by the rules. They want instant results and are prepared to go all out to get them in record time. They don’t care what Google wants and they are only interested in what they can get. Google introduced algorithms to combat this.
They want to weed out these blackhat charlatans and punish anyone who isn’t prepared to follow the guidelines. They want a clean search engine that brings optimum results from any search. 100% accuracy based on what people are searching for. No guess work, highly focused results with pinpoint accuracy. They don’t want any “page cannot be found” nonsense or anyone directed to a web page that has no connection to the search topic. Understand the steps of how to get traffic to a new website using white hat techniques.
Google is getting it right.
You can’t blame Google for this. We all use it for search. It is the ‘go to’ guy when we are looking for something specific. We would not be impressed if we were offered results off-topic or web pages that are longer available. We may even look for other search alternatives. This is the worst nightmare for Google. Not only will they lose a customer but just consider how this will affect their advertising revenue?
Let them know where you are.
So now we understand the current state of play and how we can get traffic to a new website. But what steps can be taken starting today that can get the ball rolling? We need to educate ourselves on how to get traffic to a new website.
First of all, we are going to focus on Google. I will do separate articles for the other search engines in the future. So let’s start the step-by-step guide.
First of all, we need to let Google know that our website is live. We can get Google to crawl our website quite quickly. All you need to do is add your website link to one that is already indexed on Google. The higher the page rank the better so the search engine spiders will find it instantly.
Look for authority websites. There are community websites where we can share our opinion and then drop the link. Other possibilities are websites in our niche where we can comment and place the link after adding some useful content. If you don’t want to do this then use the step2 method below. Either way, these are the strategies on how to get traffic to a new website.
Next, we need to go to Google Webmaster Tools. Here we can submit our website for indexing. We can also verify that the website is ours by either uploading an html file or by adding code into the meta tags. I personally prefer to add the html file to the root directory, it only takes a few minutes via ftp. Then we can click the button to verify.
While we are still in the webmaster tools section we need to visit the Google Search Console. This is a free tool we can use to see instantly which pages are indexed on Google and make optimized changes to web pages to achieve higher rankings. All these steps will benefit us later of course but this is the housekeeping we need to do now on how to get traffic to a new website.
We need to get our website signed up with Google Analytics. This will tell us more information about the people who come to our website. We can view all this information on our mobile phone, laptop or desktop. There will be no data to analyze at the beginning because you have no visitors but once you do, you want to know more about them. This allows us to tailor our marketing accordingly. It will confirm what we are doing ‘on page’ is right and where our website is failing.
What do we do next?
We need to make sure that our web pages are fully compliant with Googles algorithms. We should already have completed our keyword research and have enough content on the website to launch it. Each page must be working at optimum performance levels so we can get each page ranked for that keyword. This is a solid system on how to get traffic to a new website.
Web Page Title:
Each page on our website has to be named after our keywords. If the keyword phrase for the page is “terracotta studio pottery vases” then we would name this page:
so the complete URL including our domain would be…
In the meta tags at the top of each page, we need our keyword in the title and again in the description. If our keyword was “terracotta studio pottery vases” then we would add this inside the head tags next to the title.
<title>Terracotta Studio Pottery Vases | Terracotta Studio Pottery Bowls | Terracotta Studio Pottery Jars</title>
<meta name=”description” content=”Hand-made terracotta studio pottery vases. Unique terracotta vases glazed and unglazed. Terracotta vases in various sizes, shapes, and shades”>
In this example, I have added three different keywords but all generally related. These keywords will also be added to the web page contents. You will see that all three are separated by the pipe symbol (|).
In the description, we have added our keyword phrase once more and a little extra meat to add to the text. This ensures Google understands what the page content will be.
There is no requirement to add keywords in the meta tags. This option was spammed for many years so Google just dismisses this so it’s not worth adding it. We have already added out best three keywords to the title anyway.
Header tags allow us to inform Google what the most important keywords are in order. The first is the H1 tag and this will be the main keyword that we place before the content and give it the H1 authority.
Further down the page, we add our H2 tag. This will be the second most important keyword and will be the middle one in the title meta tags.
About two-thirds of the way down the page we can add our last H3 tag and our third and final keyword for this page.
Now we can move onto the next step which shows us how to get traffic to a new website.
This is another area that was abused by spammers who overloaded content with keywords trying to get specific rankings. These days are gone and your keyword density should be no more than 1% of the overall content. There are plenty of WordPress plugins and other free services online where you can find the keyword density of your article.
Images can be named around the same three keywords. So depending on the image file type we would rename this image either:
Once the image is placed in the content we can right click and add keywords to the alt tags. All this will be visible to Google spiders and all this confirms the information Google needs to rank this particular page for a particular keyword.
How Many Words in the Content?
Try and write as much as you can while keeping on topic. Don’t forget you want the article to be engaging for the reader so don’t drift off topic. Articles of 500 words or less usually dismissed by Google so you have to write more. It doesn’t matter if this takes you 4-hours. It’s all about creating professional content in detail. This is a crucial element in the ”how to get traffic to a new website’ system.
Have a look at the articles that have already been written under your same keywords. If there are none at all that’s great. The niche must be a very tight one or the keywords you are using are longtail with less competition. If there are sample articles to look at find out how many words they are using. This is the benchmark for you. Try and do more and Google will reward you for it!
If an article indexed in the top 3 of the search results on Google is titled “the top 10″….Then why not try and write a similar article that lists the top 20…or more! Try and give something extra. The idea is to outrank the competition by creating better articles that reflect your website authority status. They need to be longer, more beneficial to the reader by adding more content that is engaging.
What to do while we are waiting for Google
This is all good housekeeping and is a starting point for our website nothing else. We have a good looking website that has some content but we need to evolve the website next to prepare for Google. This is all the preparation on how to get traffic to a new website.
Our current web pages are optimized for our chosen keywords. There are no broken links and everything is working as it should be. We have notified Google that our website is there the rest is up to them.
In the meantime we have two things to do that will keep us busy until our website takes off. Trust me with this one, if we have done everything correctly then it will get that traffic boost in time. At the start, it will be a trickle from the organic search results. But one Google starts to trust and then indexes all our other pages then the traffic levels will soar.
This two-point plan will assist us to get traffic to our website now and also ensures that our traffic will be of a higher level in the future. These simple strategies are the keys to how to get traffic to a new website.
The two-point plan
I have just mentioned that Google will index our content bit by bit. Once it trusts you it will index more. So we need to continue creating the website content on a regular basis. Write more articles under some of your keywords. I know this can be difficult because you see no financial reward for your hard work.
Taking a peek at Google Analytics can also be a painful experience so I would do this every two weeks in the early stages. You don’t want to get depressed looking at a flow chart that is flat as a ballroom dancefloor. Just ignore it and carry on regardless.
Your second job is to create some good backlinks to your website. To do this we need to look for authority websites in our niche. These could be a mixture of forums and authority blogs. You should make a list of these so you can find them easily. You will be visiting these quite a lot in the coming months.
Look for topics you can comment on. I would add maybe two paragraphs of on-topic information that has real value. At the end of your content add a link to your website. If you are targeting a specific keyword on your website then use the keyword and point the link to that keyword page.
These two steps will bring some traffic to your website while you wait for Google. You are also building a good reputation because of your comments so others may link to your website or mention you in other blog posts.
Website backlink strategies is a topic I will cover in more detail in another article. I hope that this article on ‘how to get traffic to a new website’ has been beneficial to you. I understand that part of the journey can be frustrating and demoralizing at times. But persist, be determined. Dropping out is just what your competitors want…so why give them the pleasure?