How to write content for affiliate marketing
If you are planning on promoting third party products as an affiliate then you have to ensure that you do this in a professional way. Many people ask me how to write content for affiliate marketing and I always give them the same answer. Be honest with your appraisal, go into as many details as possible including the positives and negatives. Ensure the reader goes away with a complete understanding of the product so they can make a conscious decision to buy or keep searching for something similar.
What is Affiliate Marketing?
Many people reading this article will already know the answer to this question. But for those inexperienced affiliates new to the concept let me enlighten you.
We have all purchased from Amazon at one time or another. If we have clicked on a link promoting an Amazon product while you are not actually on an official Amazon website then the chances are you are clicking on an affiliate link. You click the link and are redirected to the official Amazon website where you can browse for more information or buy. If you buy, the person behind the first website or advertisement will get a commission. This is their reward for learning how to write content for affiliate marketing.
The commission could be 5% of the retail price. For example. If the product is $100 then the affiliate, in this case, would receive $5.00. Not enough to retire on I grant you but multiply that by 100 and you can now see the attraction and why millions of affiliates promote Amazon products.
There are hundreds of affiliate programmes available and here are some of the most popular examples.
I will cover these affiliate programmes in future articles but let’s move onto how to write content for affiliate marketing.
Why Write Content to promote affiliate products?
The truth is that you don’t need to write anything if you don’t want to. You can simply place advertisements on Google Adwords for example so you get listed at the top of the search results in minutes. But that luxury comes at a price and competitive keywords will be dollars a click. Can you afford to pay a few dollars when someone clicks on your ads without guaranteeing a sale? Not when you are on a 5% commission at any rate.
You could, of course, reduce the costs of the clicks by choosing some less competitive keywords. The downside to this is you get fewer clicks and the traffic will be less targeted. You would be fortunate if you broke even. This is why I prefer to write information and get free traffic as opposed to paying for instant results that could wipe you out financially! Let me show you how to write content for affiliate marketing products and services.
Website content for promoting affiliate marketing products.
Give them the full sales pitch and more!
The buying public isn’t stupid, they are getting very streetwise when they buy online. Long gone are the days when you could tell someone just about anything just to secure an affiliate sale. They don’t know who you are but they used to give you the benefit of the doubt. Thankfully, those early days of “smash and grab” affiliate marketing are gone. The savvy shoppers have hounded them out because they know the real truth behind the online shopping experience.
They understand that if the seller wants their money they need to convince and impress. You have to give them the full sales pitch and then some more. You have to persuade them by covering all the bases possible. You need to leave them in no doubt that not clicking that link would be an error of their judgment. It would be silly to continue searching for other options or lower priced alternatives. They want it now and they would be a fool if they didn’t ‘click to buy’. This is how you write content for affiliate marketing.
Being complete honest has its rewards
Honesty goes a long way online. The potential buyers are generally very good at reading people. They know when you are sincere and not just out to make money. You are trying to assist them in making a decision. You know what they want because they arrived on your page for information about a product or service you are promoting.
The first part of this engagement is so important. It’s like looking at new or used cars in the forecourt. You are casually looking at various models and then you see the salesman approaching through the corner of your eye. You are ready for his well-drilled sales pitch. The pleasantries of “good morning” and “what a lovely day it is” (to buy a new car from me)!
You can read through him like a book and look forward to some business banter. But then you are surprised, he comes across as a genuinely nice guy that wants to help you. This is how to write content for affiliate marketing. Your website has to transfer your honesty onto the sales page.
Be factual with your stats
Make sure all your facts about the product or service are correct. If you have personally used it yourself then this is a huge advantage. You can really dig deep with all the information. This would go beyond what is listed in the advertising literature. You have a bond with this product and you can’t wait to tell the potential buyer what the good points are and not forgetting the bad points.
There shouldn’t be too many negatives. If there was then ask yourself why you are promoting this in the first place? You didn’t like it but you are willing to sell it to others? I don’t think so! The pluses have to outdo any minuses. No product is perfect. Go into details as much as you can. Just be honest, with the mindset of trying to assist someone to make a decision.
If you come across with the attitude that everything is wonderful and it’s the best thing since sliced bread you will lose the respect of the potential buyer. Be unique…be yourself. They don’t want to see ‘copy and paste’ text from the affiliate sales compendium. They can find that anywhere on the Internet. All the other affiliates are saying the same things. Offer a new angle. An honest review of the product or service with the aim of helping someone. Your not selling anything, just assisting. These are the tactics to use and how to write content for affiliate marketing.
Do you have to have product personal experience?
Amazon, for example, has millions of products so it’s impossible for the affiliate to have personally used each and every one of them. You need to portray a specific angle in your review or product information. If you have personally used this item then say so. If you haven’t you can say that during your research others have said this and others have said that. You are not scamming anyone or trying to portray yourself as an expert. It’s just your opinion from research.
Use reviews to boost credibility
You really need to do your homework. Find out what genuine customers thought. Both good and bad. Make two separate lists. The pro’s and cons. This is great information to have. A very powerful concept you can add to give some real juice to your web pages. Why should this potential customer search for product feedback because you already have this available for the customer to review.
All you need to do is list the comments in general. Don’t quote anyone by name, just some of the information listed in the review. You don’t need the full text, just add a snippet. If someone in a review states that ‘the seat on the rowing machine was most comfortable as opposed to more expensive models’ then add this to your content. It’s not plagiarism because you are rewriting the facts in your own words.
You can really go to town on this. This can really make your website stand out. Don’t worry about writing too much. In fact, the more the better. There is nothing stopping you from adding affiliate links throughout the text. You want your product review to be the very best. If another affiliate writes the top 10 best things about product A, then your review will write the top 20 best things. Go the extra mile!
Can you imagine seeing that in the search results? One listing says the top 10 best things, while the one below it says the top 20. Which one would you click on? We will go into writing good copy like this example in another article. But now you can see how to write content for affiliate marketing is a very powerful concept to learn.
Don’t be afraid of recommendations
Recommendations are a very powerful marketing tool we can use when we are promoting affiliate products. We see these all the time and Amazon has been using them for years. Can you recall the last time you bought something from Amazon? If you can, you will always see the information box that says “customers who bought this also bought these”. It’s a great marketing concept in my opinion.
It really puts you in an awkward position. Why did these other people buy these at the same time? These must compliment my main purchase so if others are buying them…so should I. You start to question yourself and that’s what the seller wants. To put you on the back foot to make an instant decision.
They don’t list one, sometimes three or four items. You can do the same on your website by adding the same products listed on the Amazon official website. Yes, I know they will see these anyway on the main Amazon website when they click on your main offer. You will, of course, get the affiliate commission accordingly, that’s fine. But what if they don’t click on your affiliate link to buy your main offer?
This is how to write content for affiliate marketing. It’s better to list some options because this will increase sales. If you failed to convince them to buy the main offer then it’s worth trying to get a commission from a lower value one. The commission continues to tick over and who is to say they won’t upsell on the main Amazon website to buy the main offer in the end?
When you did your customer feedback research you may have come across some customers saying that this product is not as good as a higher value one or vice versa. This is marketing gold for you because you can add this information on your web page. Let’s look at the “rowing machine” example once more. You can list a more or least expensive model. Not to add confusion but to add real honest value to your web page.
Be honest and say they could get the same functions from a different model which is a little cheaper. This is how you can connect to your customer. You portray yourself as someone that is just trying to help, not sell anything. Provide them with options and tell them why you think they should consider a different model. It doesn’t matter if they are not interested in your suggestions. You are providing them with viable options you have discovered as part of your research.
I will be writing other articles on how to write content for affiliate marketing in the future. It’s such a valuable skill to master and it really will pay dividends in turning a website visitor into a customer. Your hard work will be rewarded in the long-term. You will see exactly what I mean when you see an increase in affiliate commissions. If you can do the extra mile in your online business then you will be rewarded.
Avoid cutting corners and looking for the quick easy route. There is no longevity in building affiliates pages in this manner. Do sufficient research into everything you promote as an affiliate. Be honest and most of all be unique. Your potential customers will thank you for it. Not in person or via email but increasing your affiliate revenue.